From Morning Meal at Tiffany’s (1961)
The diamond industry is in the midst of a major shakeup from the bottom up, plus it’s impacting just just how folks are placing a band about it. A groom first offered a bride a diamond gemstone straight straight back in 1477 whenever Archduke Maximilian of Austria proposed to Mary of Burgundy with a sparkler set with rocks in the form of an “M.” works out, Maximilian and Mary had been trendsetters. This move kicked off a trend amongst European royalty, whom after that started including more precious stones to their jewelry. Nonetheless it wasn’t before the belated nineteenth Century, whenever diamonds had been discovered in Southern Africa, that the concept of utilizing a diamond to pop the concern became more traditional.
We now have DeBeers to thank for the. They basically hit marketing and advertising silver in 1948 if the company’s advertisement agency established the now-famous “A diamond is forever” campaign.